Case Study

Birth Time

Groundbreaking documentary Birth Time embarked on a mission to uncover the truth behind the increasing instances of birth-related physical and emotional trauma. With the potential to reshape maternity care globally, their journey aimed to empower women with knowledge, enabling them to make informed choices during childbirth and revolutionize the realm of maternal health.

The collaboration stands as a testament to the power of digital marketing in catalysing social change. By strategically aligning digital advertising, media
development, and web development, we played a pivotal role in propelling Birth Time's message across continents. The documentary's record-breaking pre-sales and subsequent revenue generation reflect the success of the cohesive strategy in driving tangible
outcomes. Birth Time's journey towards transforming maternity care was magnified by our strategic prowess, leaving an indelible mark on the realm of maternal health and education.

Campaign Strategy

We joined hands with Birth Time to craft a comprehensive digital marketing strategy that would amplify the documentary's reach within Australia and eventually across international borders. The collaboration encompassed three core stages:

Trailer Teaser

The initial stage focused on creating a buzz around the impending documentary release. Through a series of strategic social media posts and influencer engagement, we aimed to generate anticipation among the audience, setting the stage for the documentary's unveiling.

Pre-Release Momentum

The second phase honed in on driving ticket sales for each screening before the actual events. This necessitated an urgency-based approach, wherein special offers and incentives were woven into the campaign strategy. By showcasing the enthusiasm of early ticket purchasers and emphasizing the communal experience of watching Birth Time on the big screen, we aimed to create social proof and enhance engagement.

Sustaining Impact

As Birth Time's Q&A tour wrapped up in Australia, the campaign entered its final stage. Here, fresh creatives were infused into the strategy, keeping the momentum alive. This was achieved through vox pops captured during the Q&A tour, elevating the campaign's social proof and thereby augmenting conversion rates.

Results and Achievements

Our strategic execution delivered remarkable results for Birth Time.

Record-Breaking Pre-Sales

Birth Time achieved a record-breaking pre-sales milestone, setting a new benchmark for documentary pre-sales under the auspices of distributor Demand Films.

Global Outreach

The comprehensive digital marketing campaign spanned over 11 months, encompassing ad runs across six different countries. This extensive reach translated into an astonishing $400,000 in ticket sales directly attributed to the ad campaign.

$400k

Ticket Sales

8:1

RoAS

Empowering Maternity Care

Birth Time's mission to redefine maternity care and empower women found a strong ally in Spicy Tiger. By leveraging digital advertising, media development and web development expertise, we enabled Birth Time to expand its reach and make a profound impact.

Educational Platform

Birth Time's documentary birthed an educational platform designed to reshape the way maternity care is approached on a global scale. Women now have access to valuable information and insights, enabling them to make empowered choices during childbirth.

Conclusion

The collaboration between Birth Time and Spicy Tiger stands as a testament to the power of digital marketing in catalyzing social change. By strategically aligning digital advertising, media development, and web development, We played a pivotal role in propelling Birth Time's message across continents. The documentary's record-breaking pre-sales and subsequent revenue generation reflect the success of the cohesive strategy in driving tangible outcomes. Birth Time's journey towards transforming maternity care was magnified by our strategic prowess, leaving an indelible mark on the realm of maternal health and education.

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