Avenue Auctions Case Study

Dominating the Sutherland Shire

Avenue Auctions, led by the dynamic Andrew Cooley, has been setting the standard in auctioneering for over a decade. Their approach is characterized by transparency, vitality, and a commitment to adapting to the ever-evolving property market. Their reputation is founded on professional relationships and engaging property buyers, making them a significant player in the auctioneering landscape.

How We Started

Challenges & Approach

Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence and assert their dominance in the competitive Sutherland Shire property market. The collaboration was guided by three core challenges.

Spicy Tiger partnered with Avenue Auctions to embark on a transformative journey to enhance their brand presence.

Client Continuity

Maintaining the existing clientele's trust while establishing a new brand identity that resonated with both the current and prospective clients was a primary challenge. Strengthening the existing rapport while introducing refreshing branding was a balancing act that demanded strategic precision.

Market Standout

Crafting a distinctive brand identity without alienating the established market required a thoughtful approach. It was essential to stand out while retaining the brand's relatability.

Brand Representation

Portraying Andrew Cooley's timeless class and playful spirit was a creative imperative. The challenge was to encapsulate both these aspects in the branding while conveying the essence of his auctioneering prowess.

Collaborative Solutions

Clear Messaging

A meticulous crafting of brand messaging ensured that the brand essence resonated with both the loyal clientele and new prospects. The messaging emphasized Avenue's commitment to personalized, professional service while embracing evolving market trends.

Strategic Marketing

A targeted marketing strategy was devised, harnessing the power of creative yet relatable branding. This approach aimed at captivating attention while fostering a sense of familiarity.

Distinctive Branding

To capture Andrew Cooley's aura as an auctioneer, a custom art deco font was chosen for the logo. This font blended timeless class with a touch of playfulness, effectively mirroring his auctioneering style.

Website Design

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Achievements & Ongoing Success

The collaboration between Avenue Auctions and Spicy Tiger yielded noteworthy achievements.

Avenue Auctions' partnership with Spicy Tiger has empowered the brand to evolve, excel,
and redefine the landscape of auctioneering.

Enhanced Identity

The revamped brand identity now radiates both professionalism and vitality, catering to both existing and new clientele.

Market Resonance

Avenue Auctions' strategic branding ensures they stand out while remaining relatable, allowing them to carve a distinctive niche in the competitive market.

The synergy between Avenue Auctions and Spicy Tiger has achieved more than a mere brand makeover. It has propelled Avenue Auctions to new heights of recognition, positioning them as leaders in the auctioneering domain. By addressing the challenges with strategic messaging, branding, and marketing, Mana Creative has not only met but exceeded the client's goals. This transformative collaboration stands as a testament to the power of strategic branding and marketing in shaping the trajectory of a business and its success in the real estate arena.

Brand Evolution

The successful implementation of the new brand identity seamlessly transitioned Avenue Auctions into a new era while maintaining client trust and loyalty.

Market Dominance

Through the meticulously crafted branding and strategic marketing efforts, Avenue Auctions asserted their presence and dominance in the fiercely competitive Sutherland Shire property market.

Authentic Representation

The art deco custom font encapsulated Andrew Cooley's auctioneering persona, effectively conveying his blend of timeless class and spirited approach.

The team at Spicy Tiger have been nothing short of spectacular in assisting me in launching our business, Avenue Auctions. The team designed & built us a custom website, managed all of our branding, socials, document designs, video concepts & media exposure. I would highly recommend Paul and the team if you are looking at creating a new brand, refreshing your brand, and exposing your brand through clever marketing campaigns. I've been with Spicy Tiger for the past two years & will be for the next 20!

Andrew Cooley
Director & Auctioneer, Avenue Auctions


Film Production
Digital Marketing

Ferrari 296 GTS

Film Production

Maserati Ghibli Trofeo

Film Production

Houghton Wines

Film Production
Digital Marketing


Brand Strategy


App Design

Plumbing For Life



Film Production

Talk to a real life human person.

If you're still unsure about what you're looking at or maybe you're already convinced and heard enough, drop us a message and we can sort out everything you need to know. One of our in-house real life human people will get back to you.

If you're more of a phone call person you can call us during business hours at 02 8283 2844.

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