The LPM Project Case Study

Revolutionising the Recycling Industry

Talon stands as a beacon of innovation in the recycling industry, achieving what was once deemed impossible. The LPM Project is a subsidiary of Talon Technology which is a research and development company specialising in designing advanced composite products mainly out of carbon fibre.

An Introduction to the LPM Project

This documentary delves into the remarkable journey of Talon, an industry leader who has partnered with the University of Southern Queensland , as they revolutionise recycling practices and redefine sustainability standards. Through insightful interviews, we’ve unraveled Talon's origins, their groundbreaking approach to plastic waste management, and their commitment to environmental education.

We want to bring what Talon are doing to the masses. This project endeavours to attract the necessary funding that is required to promote these industry breakthroughs. Through the lens of Talon's remarkable story, this documentary celebrates the power of innovation, perseverance, and community collaboration in driving positive change towards a more sustainable future.

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The Brief

When Geoff and Sam approached Spicy Tiger about wanting to create a documentary that highlighted their venture, we were excited to jump on board. The state of the recycling industry and the effects of our environment are causes we care deeply about.

We wanted to create a clean, concise and hopeful package for Talon to spread their message and ultimately encourage partners to jump on board this revolutionising mission to change the way we think about plastic.

Pre-Production

First came research; we needed to understand exactly what Talon does day-to-day and what they intend to do in order to better grasp how to deliver that message to audiences. We also researched other documentaries that we wanted to emulate so we could present that to Talon and all be on the same page ahead of the shoot as to what we were wanting to achieve. This research allowed us to identify the key themes of the piece.

  • Innovation and Leadership
    Explore how Talon emerged as a trailblazer in recycling, surpassing previous limitations and setting new benchmarks for sustainability.
  • Problem Solving
    Highlight Talon’s solution oriented approach, bridging gaps where others faltered, particularly in addressing challenges that stumped competitors.
  • Product Development and Branding
    Uncover the intricacies of Talon’s product development process, from conception to execution, and how they effectively brand their sustainable solutions.
  • Community Engagement
    Examine Talon’s holistic approach, not just in recycling, but also in empowering communities through education on proper waste management practices.
  • Impact and Future Initiatives
    Showcase the tangible impact of Talon’s efforts and provide a glimpse into their upcoming project in Fiji, where they aim to empower locals with recycling knowledge and tools.

We presented Talon with a detailed storyboard of the structure of the documentary, the key points we wanted to address, as well as references for tone and visuals. Once approved, we were able to schedule the day and give Geoff and Sam some talking points for them to better prepare ahead of time.

The last step in our pre-production was to rent out some professional lighting equipment to ensure the interviews were top notch, showcasing our quality filmmaking and to match the elevated type of work they do.

Production

On the day of the shoot, we made sure to focus most of our time on Geoff and Sam’s interviews, as ultimately their story would be the narrative that takes audiences through Talon’s history, purpose and goals. We started off with Sam, who gave us ‘the future’ of our piece. Whereas Geoff’s interview provided us with the history of the company, as well as informed industry experience in waste management.

We were then fortunate enough to have a demonstration of exactly how these materials are broken down, fused and the products they’re ultimately made into. This footage, our B-Roll, gives audiences a visual insight into the planning, work and benefits of everything Talon is about. The shoot was really smooth and our prep in Pre-Production really paid off. 

Post-Production

We really wanted to take the time during our editing process to ensure that audiences of all walks of life and knowledge of recycling practices could grasp all that the LPM Project were accomplishing. We assembled our interviews first, and had several trusted people review it, gathering feedback on the messaging - What did they learn? What didn’t they understand? What parts of the interview would be better understood paired with a visual example?

This portion of post-production was really informative, and helped us refine the messaging to a point that is concise yet effective. This allowed us to land on the following structure:

  • Introduction to Talon
  • Challenges and Solutions
  • Behind the Scenes
  • Community Empowerment

Once we’d established this narrative, we could then lay in our B-Roll that further enhanced their message and made for an engaging story and exciting adventure for those interested in supporting the LPM Project in future.

Results

We knew that ultimately, Talon would be seeking further financing and exposure through Australian Television networks for their sustainability mission, in order to be able to put their process to the test over in Fiji. We’re proud that Talon have received expressions of interest from National networks through this documentary, and are actively working on expanding this piece, by venturing over to Fiji and truly empowering communities with this knowledge.

The hope is that the team at Spicy Tiger will follow them over there and be a part of this journey, we can’t wait to update you with stage 2 of this important mission. 

Spicy Tiger helped us with a video to introduce people to a project we are working on and they did an amazing job. We are so happy with the result and feel it really hit the nail on the head with who we are and what we are trying to achieve. Paul, Karina and Eric were all incredibly friendly, communicative and provided us with an outstanding product and service throughout. Thank you guys, keep up the awesome work.

Sam Melrose
Technical Designer at Talon Technology

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