Branding & Design
Give your brand a fighting chance
Branding isn’t just logo and colours, it’s the way that your brand makes people feel, and this comes from a combination of everything from your tone of voice to the style and presentation of what people interact with and how.
Why Branding Matters
Branding builds recognition and more importantly, trust.
Strong branding gives your business identity, personality, and that unforgettable edge that makes you stand out in a crowded market.
Whether you’re starting fresh or rethinking your visual identity, investing in your brand can make the difference between blending in and breaking through. Done right, branding builds trust, sparks recognition, and turns casual onlookers into loyal fans.
Instant Recognition
Your logo, colours, typography, and messaging work together to make your brand instantly recognisable. People remember the bold, the clever, and the consistent.
Emotional Connection
Branding isn’t just visual, it’s how you make people feel. Your audience engages more, relates more, and sticks around longer.
Credibility & Trust
A cohesive brand tells people you mean business. Consistency across channels shows professionalism and reliability.
Differentiation in the Market
Competitors might offer the same products or services, but your branding sets you apart. It’s your story, your personality, your swagger.
Guides Every Decision
From marketing campaigns to social content to packaging, a clear brand gives direction, keeping your message consistent and on point.
Boosts Business Value
Strong brands drive sales, loyalty, and advocacy. People pay for brands they know, like, and trust.
How Can We Help
Complete Branding Packages
We’re a crew of Sydney based branding designers with years of experience building and adapting brands to the modern market.
We supply all aspects of the branding and design process from strategy and implementation, logo design, print & product packaging, as well as graphics, apps, and websites so your brand stays consistent and unified.
All our services are customisable based on where you’re at. Already have a logo but need help putting the rest together? No worries, we can create a custom quote so that you’re not paying for stuff you don’t need.
Strategy & Identity
Everything from colour palette, typography, tone-of-voice, imagery, all packaged together in brand guidelines and style guides to help you and the people who work with you stay on brand across all channels.
Rebranding
Modernising what already works, improving cohesion, updating visuals to reflect who you are now, or who you want to be instead.
Logo Design
A unique, memorable logo that captures your brand essence, scalable and versatile for all uses.
Print & Packaging
Physical touch points that reflect quality, packaging that sells, collateral that tells, print that wows.
App Design
Create thoughtful UI designs that enhance the user experience while staying on brand.
Why Spicy Tiger
A BRANDING AGENCY THAT’S BUILT DIFFERENT
We dig deep into who you are and the market you’re in and supply full-service brand systems that carry your brand across all channels with consistency.
Discover
Every great brand starts with a deep dive. We get under the skin of your audience, your category, and your why, turning insights into ideas that build real differentiation.
Define
Your brand isn’t just what you sell, it’s how you make people feel. We help you define a brand strategy that’s sharp and authentic. The kind that fuels everything from your visuals to your voice.
Design
Here’s where it all starts to come together. Logo, colour, type, motion, every detail crafted to feel intentional and look good while doing it. We design identities that connect instantly and age like wine.
Create
From packaging and socials to websites and campaigns, we bring your brand into the real world. Every touch point works together to build momentum and meaning.
Engage
Your brand doesn’t end at launch. We help you keep the story alive by building content, moments, and experiences that turn first impressions into long-term trust.
Flourish
Go forth and create, expand, build, destroy, disrupt, engage, evolve, adapt... Whatever it is, we’ll be here when you need us.
Questions that are asked frequently
Got a question about our services?
Get in touch and we can answer anything you need to know.
What is a Branding Agency?
A strong brand makes you recognisable, memorable, and professional. A branding agency guides you through the process, making sure every piece of your business reflects who you are and what you stand for.
Why hire a Branding Agency?
If you try to do it yourself or rely on templates, your branding can end up inconsistent or worse, people will identify it as a template which impacts trust. A professional agency ensures your brand looks cohesive, feels authentic, and helps build that trust with your customers.
How much does branding cost?
What’s included in a brand identity package?
How long does the branding process take?
When should I get a redesign?
Even if your business is doing well, an outdated brand can make you look behind the times, even Coco-cola and McDonalds redesign quite frequently. A redesign helps you refresh your look, reconnect with your audience, and make sure your brand feels modern, professional, and aligned with your goals.
What If I want to keep my logo?
Sometimes small changes like adjusting fonts, colours, or imagery are all that’s needed to make your logo feel fresh and relevant again. We work with you to preserve your brand’s recognisable features while improving its overall impact.
How do I maintain my brand afterwards?
Every post, campaign, piece of collateral, or packaging should reinforce your identity so if you’re ever in doubt, loop us in and we can help you stay on top of it.
Do you handle print & packaging design too?
Print and packaging are opportunities to stand out in real life, not just online. A well-designed product or collateral can leave a lasting impression on your customers and reinforce your brand story.
Can you help with websites and digital presence?
From web design to social media visuals, campaigns, and digital ads, we align everything with your brand so it feels cohesive, professional, and engaging.
Do you work with all types of brands?
No matter the industry, a strong brand helps you connect with your audience, communicate clearly, and leave a lasting impression.
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