Batyr x Pinterest

Young people are already using Pinterest as a place to find inspiration, calm, and creative ways to express what they're feeling. In 2025, batyr announced our partnership with Pinterest to bring more relatable, stigma-free mental health content to where young people already are.

Spicy Tiger’s role was handling production and post-production. We sourced the location, filmed the batyr storytellers, and then worked alongside Genero and the client to bring the assets to life in post. A mix of 9:16 and 16:9 deliverables that were both static and videos and motion, following strict brand guidelines and platform specific requirements to bring this partnership to life.